History of Celebration - Coca-Cola 2010 FIFA World Cup Before a ball is kicked in the 2010 FIFA World Cup™ and the teams compete for the greatest prize in football, the tournament's 18-carat gold trophy has already undertaken its biggest ever global tour. Travelling 151,217 kilometers (93,958 miles), over 225 days crossing five continents and touching the lives of more than 500,000, the FIFA World Cup™ Trophy Tour by Coca-Cola has now touched down in South Africa for a final tour of the host nation
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